B-to-B Events

When executives from Adobe and AI content platform Persado sat down last December to discuss the top five marketing trends that will impact business in 2020, they settled on topics related to data maturity, agile marketing and AI-driven content. But then, 2020 actually happened—and brought a global pandemic with it. “With the pandemic crisis before […]

The first quarter of the year was going to be a major kicking-off period for Chaco’s 2020 experiential programs. The Michigan-based outdoor lifestyle footwear brand was gearing up to launch two tours—one from SXSW, and one from Portland—when event cancellations and restrictions in response to the COVID-19 pandemic came down in domino effect. The easy […]

The situation with COVID-19 is so unpredictable, that many marketers can’t foresee what’s going to happen in a few weeks, let alone a few months. But a number of reports that have recently emerged are helping shape the predominant headlines on the pandemic’s impact for marketers and the industry at large. Let’s dig in. You […]

The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the full lineup. Virtual engagement may be on event marketer’s mind these days, but for AT&T, virtual training events are no new venture. They’ve been a big part of the program at AT&T University, where the brand hosts up to 20 […]

The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the full lineup. Three years ago, Autodesk revamped its opening keynote program for Autodesk University, setting the stage for a multi-year story about how robotics and automation are transforming the construction, manufacturing, architecture, engineering and media creation fields. Designed to spark […]