B-to-B Events

B-to-B Events

January 28, 2010

Woman Of The Year

Stop into McDonald's on a Saturday afternoon in suburban Chicago and you may happen upon Mary Dillon and her four kids grabbing a quick bite. The company’s executive vp and global cmo eats there several times a week—and sometimes twice on Saturdays. And not just because of the discount. As a busy mom with a...

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January 28, 2010

Unconventional Wisdom

For most cubicle dwellers it’s merely a question of Apple or PC. But for IT decision-makers database administrators cios and those tasked with keeping their companies’ multi-million dollar information systems running as efficiently as their laptops the answer is often Oracle.

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January 28, 2010

Big Screen: Your Next Meeting Could be Playing at a Theater Near You

For brands looking to stage events for consumers or employees the answer may be as close as their neighborhood movie theater. During off-hours those cushy seats and cup-holders are just sitting there empty; the big dark screen is just begging to light up with a movie or simulcast. Add in the efficiencies of reaching potentially...

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January 28, 2010

Summer X Games Goes Family-Friendly

Now in its 14th year the once scrappy and alternative sporting event driven solely by youth and counter culture is being populated by 30-somethings who have homes jobs and kids of their own. Yet despite how much the first-generation fan base has changed its attitude remains the same—rebellious. (How else to explain all the pierced...

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January 28, 2010

MySpace Hits the Streets as Max ROI

In an effort to generate media buyer buzz MySpace earlier this month played off election fever and unleashed 50 actors megaphones and a fictitious character named Max ROI onto the streets of New York City. Max ROI (which is pronounced “Roy” and stands for Rate of Impression) may appear in future MySpace efforts. The goal...

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