B-to-B Events

In light of the pandemic, we’re revisiting some of our favorite soundbites on the value of the experiential discipline. As we all await the return of live events and pivot into digital, let’s take a moment to bask in the power of live.  Event profs examine experiential marketing’s grip on the marketing mix To say […]

Our curated list of hidden gems for the inquisitive event marketer Our “Experiential In” series returns as we explore popular event destinations and mine our sources for unexpected sites of interest and inspiration. From craft breweries to the World Chess Hall of Fame, to, as you’ll see below, a lively chat with Tommy the Otter, […]

The editors of Event Marketer announced the 2020 Ex Awards finalists, the best experiential marketing campaigns of the year produced by the most innovative brands and agencies.

There are big questions surrounding what the event industry will look like as it reemerges on the other side of the pandemic’s social distancing mandates. A topic event marketers have recognized for years, and have made systematic changes to address, is sustainability. Once an issue primarily tackled behind the scenes, sustainability is now woven throughout […]

Here’s a million-dollar question: Is it time to move the location of your flagship conference? It’s a topic on a lot of event marketers’ minds following Oracle’s decision to relocate its OpenWorld conference to Las Vegas this September, ending the show’s 20-year run in San Francisco. According to the brand, the move is a result […]