Microsoft Archives - Page 7 of 8 - Event Marketer
Microsoft Connect Offers a Seamless Social Experience
Microsoft’s Worldwide Partner Conference 2013 built social media into every aspect of the attendee event experience. Its goals for social media were to create a customizable, integrated social experience and a seamless interaction between the online and in-person event experience. The resulting campaign leveraged Facebook, Twitter, blogging, a custom social platform called Connect, a mobile...
Multifaceted Xbox Pop-up Reaches a Range of Gamers
Microsoft’s Xbox 360 entertainment platform, which includes Kinect, Core Gaming and Xbox Live, has a diverse user base. To reach as many segments of that base as possible, Microsoft created the Xbox 360 Central program inside Toronto’s busiest shopping district, as well as in high-profile shopping centers in both Montreal and Vancouver. Inside the experience,...
Microsoft Shows Off Windows 7 with Free Santa Photos
Microsoft’s Picture Perfect Holiday program offered shoppers and airport travelers a shot at the Windows 7 platform—and a shot of Christmas spirit, too. The program’s objectives were to generate multiple trials, provide hands-on demos, promote the simplicity and utility of the new Windows and create an emotional connection that would lead consumers to shift their...Microsoft Deploys a Hub of Connectivity for Partners
To match the fresh excitement being generated in its redesigned Worldwide Partner Conference (WPC) footprint, Microsoft unleashed three technology upgrades created with the attendee in mind: a custom social event platform called Connect, a complementary mobile app and an enhanced social media effort. Connect enabled attendees to schedule meetings with other partners, identify on interactive...