Best single-market event (b-to-b) Archives - Page 4 of 6 - Event Marketer
Philips Turns its Sales Convention into a Spy Movie
The Spanish and Portuguese division of Philips Electronics turned its annual sales convention into a blockbuster spy movie. Scriptwriters created a complete plot in which Philips’s competitors were cast as an international gathering of gangsters bent on stealing Philips’s secret sales plans for 2007. Everyone attending the meeting was part of the top-secret operation to...
John Deere Meeting Makes Earthwork a Spectacle
John Deere’s tractor fashion show garnered two nods. Here’s another look at the program: The highlight of the North American Divisions Meeting was a presentation chock full of high production value and glamour. On opening day more than 50 products were introduced through a dramatic fashion show that combined six projection zones, four tunnels, two...
Sun Microsystems Deploys a Green Conference Strategy
Green (as in earth-friendly) seems to be the new black. All the brands are wearing it, rolling out eco-friendly tours or touting their green practices to win the hearts and minds of environmentally conscious consumers. But Sun Microsystems did oh-so-much more than just set up some recycling bins at its 12th annual conference and call...
Quicken Loans Pampers Employees at Anniversary Gala
Quicken Loans’ 20th Anniversary celebration was a big party for the brand’s 5,000 employees, managers, vendors and clients—and it gave the brand the opportunity to introduce the newly renamed home of the Cleveland Cavaliers, Quicken Loans Arena. (Company founder Dan Gilbert is also majority owner of the hoops team.) “We have literally received hundreds of...