Awards: Best single-market event (b-to-b)

MasterCard added some Latin flavor to its internal Sales Leadership Meeting (SLM) in 2015, offering up a more message-driven, engaging environment to the 420 global sales professionals and select leadership in attendance. Held for the first time in Buenos Aires, the event immersed attendees in Argentinian culture, from a customized tango show representing conference themes […]

MobileIron’s annual Mobile First Conference is a three-day educational event designed to improve mobile IT professionals’ skills, but in 2015, the brand had to step up its own game as well. With millennials now comprising nearly 40 percent of decision-making attendees at the conference, the brand needed an approach that kept pace with the shift […]

When HP made the decision to split into two companies, the launch of its new brand, Hewlett Packard Enterprise (HPE), had to make a splash. To make it happen, the brand painted London HPE green with its new logo and branding to generate buzz for Discover London 2015, HPE’s semi-annual open forum business conference. At […]

To recognize its top performing Ford, Lincoln and Mercury dealership personnel, Ford created meaningful experiences at the 2008 Employee Excellence Leadership Summit. The OneFord Experience in Dearborn, MI, was made up of nine events, starting with a Welcome Reception at the Henry Ford Museum, followed by drives on the Ford Test Track, a history lesson […]

At its annual team-building event, the Latin American division of Johnson & Johnson Medical Devices Diagnostics had to announce to its sales force that patients, physicians and hospital staff would be added to the roster of key players in the business, which meant more work. The company gathered its troops at a resort in Punta […]