Best single-market event (b-to-b) Archives - Page 3 of 6 - Event Marketer
Audi Launches new A8 with a Retreat for Dealers
Audi was out to get dealers fired up about the all-new A8 L at its ’03 meeting, and MVP stepped to the plate and smacked it over the fence. A launch event was held at the St. Regis Hotel in Dana Point, CA. Overlooking the Pacific. Very chi-chi. Very Audi. Direct mailers teased the event,...
WaMu Shows New Employees How Well it Knows Chicago
The world’s largest barbecue may have introduced Windy City consumers to WaMu, but the bank needed some quality time with its employees, many of whom were new to the company and knew little about the brand, its divisions, and their fellow coworkers in town. Mind Opera staged an event last August to introduce new branch...
France Telecom Academic Camp Keeps Developers Sharp
France Telecom relies on thousands of independent application developers to create the technology that keeps its Orange mobile service on the leading edge. So when the company was planning a seminar to share the latest technical info with top developers and strengthen their loyalty to the company, Orange knew a standard corporate meeting wouldn’t do....
Royal Philips Creates Buzz with 20-Foot Floating Box
Royal Philips Electronics launched its $100 million Sense and Simplicity global advertising campaign with a big blue box and a big white room. Looking to capture media coverage—and the attention of communication-industry VIPs—Philips started generating buzz three days before the campaign was announced, setting afloat a 20-foot tall box on the canals of Amsterdam. The...