Awards: Best single-market event (b-to-b)

Research In Motion wanted to launch its new BlackBerry 8700c with a little bit of style to raise demand for the new product among carriers, partners, developers and customers. The solution: A product unveiling that blended mystery and intrigue. To build excitement prior to the event, invitees were teased with multimedia messaging such as email […]

Adidas’s national sales meeting took on the aura of an NBA event with game-day elements such as the adidas interactive truck, event bouncers, a countdown clock, scalpers, pennants and cotton candy to set the tone. Tennis ace Andre Agassi kicked off the opening session with an inspirational speech. On the “official” opening day, attendees (“team […]

You might remember the dramatic goings-on in Bentonville last year, the agency hirings and firings, and top marketers coming and going. Yes, 2006 pulled in all of the elements of comedy and tragedy. But before that news broke, Walmart had embraced another aspect of the theater: the musical. Walmart was looking for a way to […]

The goals were clear: Hewlett-Packard was looking to refocus the premier conference for its Europe, Middle East and Africa regional customers, and, perhaps more daunting, reduce the event’s cost by 25 percent. The solution was HP Technology@Work, a new, three-day conference in Berlin designed to cultivate and improve relationships with IT decision makers. To build […]

The Johnson & Johnson Annual Shareholder Meeting was due for a change, so for 2013, the brand set out to give the old girl a makeover. Cue the montage music. The new show was all about creating an engaging, high-tech experience for shareholders that told the brand’s story of commitment to caring around the world. […]