Author archive for Sonia Andresson-Nolasco
Virgin Mobile Talks to EM
Virgin Mobile promoted its Baltimore and Washington D.C.-based Freefest during this year’s SXSW in Austin inside (and outside) a tricked out residential home on Eighth Street. Though it’s not an official sponsor of the festival, Virgin rode the momentum of the popular event using the house as a hospitality locale to host industry folks, entertain...
FIJI Goes VIP during SXSW
Premium water brand FIJI hasn’t missed one South by Southwest event in the last four years. The interactive, film and music festival attracts an educated and discerning consumer, which according to the brand is its target, too. Though FIJI isn't an official sponsor of the
After Hours At SXSW
South by Southwest offers cutting-edge content, warm temperatures and all the barbeque you can eat. But when it comes to partying, this festival takes the cake. On March 16, the night before the music portion of the festival kicked off, The Macallan (makers of single malt scotch whisky) threw a party that mixed sampling with...
Microsoft’s SXSW Sponsor Zone
Taking advantage of the foot traffic from the many discussion panels on the fourth floor of the Austin Convention Center, Microsoft set up a chic booth (a black and white Audrey Hepburn print on the wall set the tone) divided into three sections showcasing its Windows 7 technology, Silverlight (a free, cross-browser, cross-platform plug-in that...