Author archive for Sonia Andresson-Nolasco
AMEX Takes Fashion Week Online
American Express has added Twitter and Facebook to its Mercedes-Benz Fashion Week sponsorship. The multimedia activation kicked off in New York City last week and runs through Feb. 18.
Coke Takes FIFA’s Trophy to the People
In anticipation of the World Cup soccer championships this summer, Coca-Cola has revived its FIFA World Cup Trophy Tour, which is visiting 85 countries and concludes with festivities in South Africa where the 2010 tournament will be held in June. The tour gives fans around the world a chance to get up-close-and-personal with the tournament’s...
Bakugan Treats Fans to Ultimate Championship
On Feb. 21, loyal Bakugan fans will get a chance to compete in the game’s Baku-Con U.S. Championship tournament in New York City’s Roseland Ballroom. The championship is the culminating event of its 2010 national tour, which started hitting convention centers last month. Bakugan is an action strategy game that’s gaining the kind of popularity...
Big Tech Pop With Paperless
REDUCING PAPER USE at events can be as difficult as making major lifestyle changes. Both require a real shift in mindset. Companies like Oracle and Microsoft are encouraging change by rethinking the need for thick paper show books and embracing digital methods of information delivery at its events through on-site kiosks, computers and mobile devices...