Sonia Andresson-Nolasco, Author at Event Marketer - Page 18 of 34

Author archive for Sonia Andresson-Nolasco

October 12, 2010

Time is of the Essence

Event marketers are known for their ability to take an idea from concept to execution quickly. However, even they agree the turnaround times are getting tighter as program time frames continue to shrink. Are shaky budgets delaying sign-off on program costs? Is technology fueling the last-minute frenzy? Or, is it just the new speed of...

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September 30, 2010

Healthy Choice: Inside Medco’ Five-Day Virtual Conference

Health care company Medco generally spends about $3,000 per person at its annual 800-attendee sales conference, which brings together three of its markets—employer accounts, key accounts and health plans—for training and networking opportunities. But in 2009, when the unsettling economy caused companies to tighten their belts and Medco’s customers to cut travel budgets, its remedy...

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September 17, 2010

Cisco Live! & Networkers Virtual 2010

This year’s Cisco Live! event at the Mandalay Bay Convention Center in Las Vegas was a five-day paid conference featuring content-packed days and nightly networking opportunities.

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September 14, 2010

Show me the Money!

Wouldn’t it be nice if your experiential program could pay for itself? Or at least, offset costs enough to save it from the chopping block when budgets get tight? Companies like Hasbro, Bounty and HP have created programs that despite not being entirely self-sufficient (yet), are offsetting costs by bringing in money to dump back...

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September 2, 2010

Samsung, Qdoba and Mekhong Have the Secret

Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name it. But making sure a mysterious event is interesting enough to hook consumers is an art form that requires building the right amount of anticipation. Here’s a...

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