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In order to build buzz around its Give a Day, Get a Disney Day program, in which volunteers who spent eight hours working in their communities receive a free day at a Disney park, the iconic family brand took to the country’s highways to “drum up” some support.

Last month, West Coast-based financial services company Wells Fargo teamed up its New York-area financial advisors with a local fund-raising bowling event for 350 guests. On March 2, the brand sponsored Brian Leonard’s Rally at the Alley, which raises money to help New Brunswick, NJ-based Embrace Kids Foundation fight cancer (Leonard is a former New Jersey Rutgers star and current Cincinnati Bengals running back).

Terminix is taking its mobile insect museum on a cross-country tour to educate family decision-makers about pest control. Dubbed Harry’s Big Adventure: My Bug World, the tour sprung from Terminix’s presenting sponsorship in 2008 of the grand opening of the New Orleans-based Audubon Insectarium, the only insect museum in the country. The sponsorship resulted in a few mini tours that served as a springboard for its current 3,500-square-foot mobile insect museum launched on Feb. 12, and on reserve for four months at the Memphis Children’s Museum.

Armed with a camera and bags filled with chocolate samples, Ghirardelli street teams are stopping consumers in 10 cities to capture their favorite chocolate “moments” on video and then post them to ghirardellimoments.com.

Dove Chocolate partnered with women’s internet site iVillage and Gallo wines, among others, to create an Afternoon of Indulgent Moments. The four-hour event, held on Mar. 9 at New York City’s Chelsea Market, offered busy women a feminine, relaxing, friendly and sophisticated environment that served as an oasis from the stresses and challenges of city life.