Art and technology company The Artery has launched an experiential arm and has named acclaimed digital artist Yaron Tsinman as the new unit’s creative director. Deborah Sullivan, executive producer/managing director at The Artery, made the announcement.
The Artery’s new experiential arm will create “transformative and immersive” experiences for a diverse range of global clients. The company’s services in this arena will begin with the development of experiences from initial concept, guided by both research and development, to bring each client’s vision to life. The new services offered will include high-end content creation, visuals, technology and production.
With Tsinman now installed within The Artery, the company’s collective, experiential brand experiences to date have included producing projects for Cartier/Fifth Avenue, New York City; Topshop, SoHo, New York City; the Tel Aviv Museum, the Bolshoi Theatre in Moscow, Radio City Music Hall’s legendary dancers, The Rockettes; and the Expo Milan 2015, among others.
Says Sullivan: “Yaron and our Experiential team will specialize in transforming compelling ideas into fully entertaining and inspirational environments. Whether a concert, a concept/retail store, video mapping projections on the side of a building, or a virtual-reality experience, we constantly strive to transform a public environment into a personal and highly interactive brand experience. With his expertise in design, production and creative management, Yaron utilizes his unique background and marketing know-how to provide clients with the finest innovative solutions for their cutting-edge, multimedia projects. He is a tremendous new asset to our company!”
“My background, coupled with my understanding of brand marketing, has enabled me to provide creative and innovative solutions for a broad spectrum of clients,” Tsinman says. “I am always interested in taking on new challenges, and then turning them into exciting new experiences. I have learned that interactive, immersive, and entertaining multimedia experiences help bring people together, and can build a shared wonder of the world. We at The Artery have the proven ability to turn our clients’ dreams into tangible reality.”
ABOUT YARON TSINMAN:
Prior to joining The Artery, Tsinman was the founder and creative director with Noniku, a company which specialized in the business of cutting-edge, multimedia experiences.
From 2011-2015, Tsinman was the creative director with AVS Creative Visual Solutions, a company which specialized in providing state-of-the-art, multimedia solutions for visitor centers, museums, conferences, concept stores, and large-scale public events. Prior to AVS, Tsinman was creative director with Locomotion (2009-2011), a creative design and animation studio, which presented art exhibitions, 3D video mapping, TV programs, corporate events, live TV specials and music shows, visitor centers, official national ceremonies, and more.
Earlier in his career, Tsinman was a designer and art director with shortcut playground, a leading post-production house which provided digital content services for broadcasting clients. He is a graduate of Israel’s Musrara School of the Arts, where he majored in New Media and Visual Communication.
ABOUT THE ARTERY:
Based in New York City, The Artery designs, creates and produces unique and compelling visual content across all screens. The company has established partnerships with iconic brands, ad agencies, and entertainment studios to create high profile and compelling visual content for feature films, TV programs, commercials, music videos and art installations.
Utilizing breakthrough technologies, The Artery’s talented, curated, virtual reality/augmented reality and experiential teams also create virtual reality content, experiential brand events, and 360-degree experiences for clients around the globe. For more, visit thearteryvfx.com.