To celebrate the 25th anniversary of “The Magic School Bus” book series, Scholastic this past October invited a class of second-graders from the United Nations International School to Pier 84 in Manhattan where The Magic School Bus rose from the Hudson River on a barge. Scholastic used its educational Magic School Bus, which tours the country throughout the year, as the backdrop for an oceanic themed lesson. When not in use, the bus is stationed in Connecticut.
Agency: The Michael Alan Group
Campaign: 25th Anniversary of The Magic School Bus