RBC’s Olympic Eco Home Follows the Flame - Event Marketer

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RBC’s Olympic Eco Home Follows the Flame

2010 Olympic Torch Relay sponsor RBC has launched the Create A Better Canada Experience, a mobile tour traveling to community celebrations and places of interest along the nearly 28,000-mile torch relay route. A centerpiece of the experience is an interactive mobile Eco Home housed in a hybrid truck that runs on solar and wind energy and is heated by solar radiant heating. Tents outside the truck feature an Olympic medal display area, a snowboard simulator, a hockey rink and a green-screen opportunity where visitors can have their picture taken with the Olympic flame.

“Our theme is about creating a better Canada and encouraging everyone in every community across the country to work toward that goal through volunteering within the community, helping to create Olympic champions, living healthy, active lifestyles and taking actions at home to live more sustainably in the future,” Gord Kerr, head-marketing, home equity and lending at RBC Royal Bank, told Buzz. “We want to inspire and enable Canadians to do these things.”

The Eco Home consists of interactive displays organized around an Olympic medal theme that showcase sustainable living practices. The Bronze area suggests simple and inexpensive changes home owners can make such as using energy-efficient light bulbs, unplugging power bars when not in use or capturing rainwater for watering lawns and gardens. The Silver area highlights more sophisticated options such as installing Energy Star windows and more efficient insulation. The Gold area showcases the technologies of a LEED-certified home. Visitors receive a “passport” with information about the 2010 Olympic Games and sustainability. The passport triggers an interactive Augmented Reality software program that transforms an ordinary house into a energy-efficient home.

The Eco Home will be on display at 150 of the 1,000 communities along the Olympic Torch Route until the games begin on Feb. 12 in Vancouver; follow the action at carrythetorch.com. Agencies: GMR Marketing, New York City; Kubik, Toronto.

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