Nerf creates new sport for fan fun B-to-C Events Posted on January 28, 2010 by Kenneth Briodagh Can’t find a sport that matches your corporate image? Hasbro’s Nerf unit solved the dilemma by creating one of its own: Nerf Dart Tag. To give it an extra dose of legitimacy (think Frisbee… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Brand Marketers Build Awareness—and Goodwill—by Sponsoring Event Volunteers People Brings Great Ideas Cook-Off To ‘Today’ Show Oscar Mayer Rebrands the Wienermobile After 87 Years on the Road Five Ways to Nurture a Dedicated Brand Community