Event Tours: Red Bull Presents Action Sports Photos With Gallery-style Exhibit - Event Marketer

Event Tours: Red Bull Presents Action Sports Photos With Gallery-style Exhibit

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Red Bull last week kicked off a gallery tour displaying pictures from its first-ever action sports photography competition.
 
The tour features 50 photographs from finalists in the Red Bull Illume Image Quest competition in an art gallery-style environment. The photographs are displayed on eight-foot glass and metal cubes illuminated from below. “The exhibit is designed to minimize clutter in order to have the photographs be the focal point… [so] they can speak for themselves ” says Chantal Chretien media relations manager for Red Bull.
 
More than 7 200 photographs were submitted for the international competition; the company tapped photo editors and well-known photographers as judges. The exhibit debuted Thursday on Aspen Mountain with a ceremony honoring the winning photographers; the exhibit will remain in Aspen until Sunday. The exhibit will travel to outdoor venues throughout the U.S. this year—next stop is Huntington Beach CA—and will make stops throughout Europe beginning in 2008. Agency: Sparks Philadelphia.
   

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