In this exclusive super-episode of EM All Access, our editorial team takes you with us as we go on-site at Microsoft Ignite, the newest event from one of the world’s largest event marketing teams.
In a bold move, Microsoft took six existing events (SharePoint, TechEd, Project, Lync, Exchange, MMS) and combined them into the brand-new Ignite, which took place in Chicago May 4-8. With more than 1,000 sessions, 20,000 attendees and hundreds of partners, the buzz about Ignite started months before the (sold-out) event’s doors even opened.
And we were there. EM All Access was given exclusive, unprecedented access to both Ignite and the core Microsoft event team behind it. We spent a day with them discussing the strategy behind Ignite, the vision for the attendee experience and the future of the cohesive, consistent Microsoft event. Watch for more super-episodes of EM All Access coming shortly. Interested in having the EM All Access team at your next event? Email Jeff Fortmann at firstname.lastname@example.org.