Cross-Pollinating B-to-B and B-to-C Events - Event Marketer

EM All Access GES

Cross-Pollinating B-to-B and B-to-C Events

The line between b-to-b and b-to-c is dissolving as marketers use the best of each to influence the other. In this episode of EM All Access, sponsored by GES, group editor Jessica Heasley speaks with GES chief creative officer Eddie Newquist and senior vp Dan Hilbert about the trend.

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