Delta Air Lines made a smooth connection with the 22 000 attendees of the Food Network New York City Wine & Food Festival which took place Oct. 9-12. The event featured celebrity chefs such as Rachael Ray and Bobby Flay seminars and panel discussions food demonstrations cooking classes tasting parties and entertainment.
For Delta the four-day wine-and-food fest offered a chance to tout its customer service in-flight experience and destinations at its Delta SKY360 New York lounge at the Grand Tasting and via unique transportation amenities throughout the weekend.
The Delta SKY 360 New York lounge featured wine offerings selected by Master Sommelier Andrea Robinson and Junior’s Restaurant cheesecakes available in its BusinessElite service. The lounge featured a multi-tiered chandelier made of wine bottles. To highlight new Delta international destinations custom shelving showcased a wall of Delta-branded wine bottles featuring the names of these locations. An estimated 7 000 festivalgoers experienced the lounge and 140 registered to become Delta Sky Miles members.
Eight Delta “Burger Buses” transported guests from Rachael Ray’s Oct. 10 Burger Bash in Brooklyn to New York’s Meatpacking District and Union Square. The luxury motor coaches were staffed by Delta flight attendants who served Biscoff cookies peanuts and Evian water upon boarding. Comedians provided “in-flight” entertainment during the ride.
Twelve Delta-branded pedicabs dubbed “Pedi Planes ” transported attendees to various events and venues throughout the neighborhood.
“New York is one of the culinary capitals of the world and is a global hub for Delta and a lot of our focus is in New York ” Annika Schmitz manager for New York City sponsorship marketing at Delta told Buzz. “Messaging throughout the weekend was about self-service and technology how we have online check-in and paperless check-in at LaGuardia and the size and scope of the destinations we now offer out of JFK which are continuing to expand. The other piece that ties in well with wine and food is our on-board product offerings.” Agency: MKG Productions New York City.