This year’s Cisco Live! event at the Mandalay Bay Convention Center in Las Vegas was a five-day paid conference featuring content-packed days and nightly networking opportunities.
For those that couldn’t make it to Sin City, Cisco offered a 3D web-based Networkers Virtual experience that ran alongside the live event and gave attendees around the world access to keynotes, sessions, a digital exhibit hall and on-demand content. Now in its second year, this Grand Ex Award-winning program is breaking attendance records in both realms—with over 12,000 registered attendees for the live event, 4,000 virtual attendees and 50,000 registered members of the Cisco virtual platform—and proving that hybrid events that successfully merge live and virtual strategies can increase reach, earn new customers and boost overall year-round engagement.
From June 27 to July 1, EM editors Jessica Heasley and Sonia Andresson-Nolasco went inside Cisco Live! from both angles—Heasley from the raging heat of the Las Vegas desert in summer, and Andresson-Nolasco from the relative ergonomic comfort of her cubicle at Event Marketer headquarters in Connecticut. Who had the better experience? We’ll break it down and you can decide.