Tag: tv show experience
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B-to-C EventsBalcony Party: Freeform Hosts an Outdoor Screening for the Premiere of ‘Cruel Summer’
The hottest event space is no longer the ballroom, it’s the balcony. For Freeform’s “Cruel Summer” premiere event on April 15, the network booked 80 hotel rooms at the Beverly Hilton hotel and invited talent, executive producers, press and influencers to watch the show on a giant screen from their balconies.
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B-to-C EventsHBO Max Targets Gen Z with an ‘Un-Fashion’ Installation
For a series whose premiere episode prominently features a rainbow-striped crop top, using a fashion installation as a marketing vehicle seems more than fitting.
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B-to-C EventsRoundup: Superfan Experiences for Movies and Shows Crop Up Again
In the age of COVID-19, traffic flow and timed entries are critical elements to creating an environment that supports social distancing and safety. It’s no surprise then that ticketed pop-ups and drive-ins for consumers have been among the first event types to kick off successfully this summer. Among them: entertainment-inspired superfan experiences that show no […]
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B-to-C EventsPop TV’s ‘Schitt’s Creek’ Has its Moment in the Immersive Pop-up Space
Pop TV’s “Schitt’s Creek” is set in the middle of nowhere, but for three straight days in Los Angeles (Nov. 22-24) and in New York City (Dec. 13-14), the fictional town where an unlucky, formerly wealthy family sets up shop came to life for the series’ biggest fans. Joining the ranks of pop-culture mega-properties building […]
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B-to-C EventsHow the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans
What’s more rabid than a pop culture superfan? A gaggle of pop culture superfans gathering to celebrate their favorite TV shows alongside the celebrities that star in them. Enter: the inaugural BravoCon, held Nov. 15-17 at three venues across New York City. The convention served as Bravo’s first event dedicated to engaging the passionate fan […]