Tag: Q&A
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B-to-C EventsHBO Marketing’s VP Talks Cultivating Fandom for ‘The Last of Us’
HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before the show’s Jan. 14 debut. […]
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B-to-C EventsMetaverse Q&A Part Two: On Leveraging Brand IP, Adding Scale and the Value of Co-creation
In our follow-up conversation with State Farm and iHeartMedia, brand executives share the challenges and opportunities of marketing in the metaverse.
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B-to-B EventsQ&A: Amex’s Head of B-to-B Marketing on the Evolution of the Brand’s Free Business Conference
For the 10th edition of its free Business Class Live conference on July 20, American Express offered traditional panels, breakouts and main stage presentations at New York City’s Javits Center. But it was the luxury lifestyle touchpoints as much as the educational content that Amex attributes to the success of the event. Of course, success […]
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B-to-C EventsQ&A: How Cadillac is Launching its LYRIQ EV with a 360-degree Traveling Theater
To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Dubbed The ELECTRIQ Theater, the unit is a tall cubed structure with LED surfaces inside and out, […]
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B-to-C EventsQ&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse
A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom, the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What started as a series on ESPN+ has evolved into newsletters, podcasts, premium video, written editorial and […]