Tag: multisensory

Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control the visuals or the messages shared.

To drive sales of candles and give the brand an off-the-supermarket-shelf presence, Glade hosted a pop-up in the Meatpacking District of Manhattan that offered consumers a multisensory pop-up experience.

Stella Artois transformed the traditional dining experience into an immersive journey that simultaneously stimulated consumers’ senses.