Tag: luxury

Consumers are embracing tools to help automate their lives and their work, because while today they enjoy an economy of endless choices, the biggest luxury in a culture moving at warp-speed is… time. Experiential marketers are uniquely suited to ensure time is well spent, which is why they’re basing entire event strategies on the clock. […]

With New York City’s famed Diamond District known as the place to shop for precious gems and fine jewelry, Pandora sought to recreate its own pink-fueled version of the 47th Street district just in time for New York Fashion Week (NYFW), drawing a trendy celebrity audience and plenty of media attention for the launch of its new Lab-Grown Diamond Collection.

From stealth wealth to quiet luxury, understated branding has gained attention this year thanks to characters in series like HBO’s “Succession” and the televised court room drama style of actress and wellness mogul Gwyneth Paltrow. While publications like Vogue have declared quiet luxury a trend of the year, others argue it’s a lifestyle shift that’s […]

Activation formats that work, our picks for top engagements, and three ways to relieve common pain points There’s no fan village. No sponsor zone. No epicenter where brands assemble. At Miami Art Week, blink, and you’re likely to miss more than one of the many scattered, and oftentimes secretive, activations produced across the week-long event. […]

Our first-person tour of a three-story brand environment that serves as an “expression” of Genesis’ Korean origin Stepping through the doors of Genesis House, you are immediately hit with a subtle new-car scent—not the mass manufactured kind infused in a rearview mirror hanging decal. Rather, a curated, can’t-quite-say-you’ve-ever-encountered-it type of scent. Next, ambient tones greet […]