Tag: live theater
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Video GalleryHow Dell Technologies Took Attendees out of the Ballroom and onto a Movie Set
Events within events have been trending for some time, but Dell Technologies elevated the concept at a launch event that served as part of the broader Dell Technologies Summit, held for press and analysts, in Austin. The conference theme, Next Data Decade, around the power of data to advance human progress, was brought to life […]
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B-to-C Events‘American Horror Story’ Superfans Go Camping, ’80s-Slasher-Film-Style
In its first-ever overnight activation, FX recreated the summer camp setting of “American Horror Story: 1984,” the series’ ninth season and homage to ’80s slasher-horror films, on a 110-acre property deep in the canyons of the Santa Monica Mountains. Dubbed “Camp Redwood,” the immersive theater-based experience took place, naturally, on Friday the 13th, a few […]
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B-to-C EventsAmazon’s Treasure Truck and Focus Features Treat ‘Downton Abbey’ Fans to High Tea
“You’re from Los Angeleez? What on earrrth are you doing here in Brighton? You must be wealthy! Are you married?” That was “Nigel” making small talk with one of the guests at Grand High Tea Experience, Sept. 15 in L.A. He was one of about a dozen costumed actors—half in Edwardian finery and half in […]
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B-to-C EventsBacardi’s Havana Club Leverages Immersive Theater to Bring its Heritage to Life
“This is your key to the back door,” we were told, and handed skeleton keys to wear around our necks. It was a hint that the immersive theatrical experience we were about to take part in was exclusive, authentic and “the real thing.” Presented to a group of tastemakers, bartenders and media on April 3 […]