Archive

Tag: LED

  • Three Elements of a Standout Launch Event: Lessons from LG
    B-to-C Events

    Three Lessons From LG on Creating a Killer Launch Event

    How the brand engaged thousands of consumers at its LG SIGNATURE press event   LG launched its LG SIGNATURE line of high-end appliances at a press event in New York City’s Rockefeller Center that was as well crafted as the products themselves. A “see-through” pop-up gallery and a roster of brand ambassadors from the fields of […]

  • The Points Guy’s Pre-Grammys Event Takes Attendees on an A/V Journey to Four Countries
    B-to-C Events

    The Points Guy’s Pre-Grammys Event Takes Attendees on an A/V Journey to Four Countries

    Like travel, music can transport people to another place and time, a concept that served as the underpinning of the strategy behind The Points Guy’s pre-Grammy Awards event on Jan. 23 in New York City, hosted in partnership with Starwood Preferred Guest. The travel guide platform leveraged one of the biggest pop culture moments of the […]

  • CES 2018: Inside the Playful 'Google Assistant' Takeover
    B-to-B Events

    CES 2018: Inside Google’s Playful Las Vegas Takeover—A Numbers Story

    For its first major presence at CES in several years, Google put all its gumballs in one playful basket with a Las Vegas takeover for Google Assistant designed around the product’s call-to-action, “Hey Google.” The program involved a visual takeover with “Hey Google” out-of-home ads in 54 locations, including the airport, at hotels along the […]

  • CES 2018: HP and Intel Festivalize Their Annual Customer Experience
    B-to-C Events

    CES 2018: HP and Intel Festivalize Their Annual Customer Experience

    HP and Intel festivalized their annual after-party and product showcase at CES 2018, incorporating activations that had consumers lining up for hours at Coachella and Panorama last year. The event, Create. Innovate. Festivate., held on Jan. 11 at The Chelsea at The Cosmopolitan Las Vegas, featured more than 1,500 HP and Intel executives, channel partners, […]

  • CES 2018: Intel’s 'Super Highway' Exhibit and Social Media Strategy Hit High Notes
    B-to-B Events

    CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes

    Intel is known for its signature design focal points within its booth space at CES. One year it was the interactive Ultrabook Tree, another year, looming human figures in movement. This year, it was the “5G Super Highway,” 160 feet of LED tubing hanging overhead that spanned the length of the footprint. Intersecting it, an […]