KIA Archives - Event Marketer

Posts tagged with ‘KIA’

October 7, 2019

Kia and SiriusXM Send Millennials Through a Music-fueled Car Wash

If there’s one consistent theme at summer music festivals, it’s sweat. So, to ameliorate that pain point for EDM festival attendees, SiriusXM teamed up with Kia on a human car wash. (…Working at the car wash, yeah…) The Kia Soul Station Powered by SiriusXM activated in May at Sunset Music Festival in Tampa, FL; in...

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