Posts tagged with ‘festival sponsorship’
Q&A: How American Express Became a ‘Hero’ for Festivalgoers at Panorama
Armed with a two-story hospitality experience, nine lifestyle influencers and an old school vibe, American Express once again rocked New York City as a sponsor of the Panorama Music Festival, held this year July 28-30 on Randall’s Island Park. The brand returned to the festival for a second year with a two-pronged strategy aimed at...
American Express’ Two-Story Hospitality Experience Rocks the Panorama Music Festival
Delivering one of its largest music-based experiences to date, American Express rocked the Panorama Music Festival for a second year with a two-story hospitality tent, a flock of lifestyle influencers and a retro vibe. The brand served as a primary sponsor of the two-year-old festival, held this year July 28-30 at Randall’s Island Park in...
Steal-Worthy Ideas from Fashion Brands at Coachella
Fashion Week has a rival—Coachella. Over the last few years, fashion has dominated the conversation surrounding the Indio, CA-based music festival.