Tag: experiential marketing
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B-to-B EventsAdobe BASH: Inside the Industry’s Biggest After-Hours Event for Creatives
It was a balmy night on San Diego Bay. Lights twinkled in the distance and a gentle breeze wafted through the air. It was 7:30 p.m., already dark, and well past my usual East Coast bedtime.
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B-to-C EventsSXSW 2017 Part Two: Five More Must-See Activations
We continue our coverage of SXSW 2017 with a look at another handful of killer activation ideas that got our wheels spinning. We’ve continued to see high-tech, hands-on interactives, bold branding and a whole lot of drink tickets and open bars to keep attendees lingering. Don’t miss our full report in the April edition of Event […]
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B-to-C EventsWhy Big Brands are Banking on College Campus Ambassadors
College students are a desirable demographic for marketers who each fall pack up their samples and head to dormitories, quads and student centers around the country.
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B-to-C EventsSXSW 2017 Part One: Five Can’t-Miss Activations
It’s mid-March in Austin, and that can only mean one thing: the South By Southwest festivals and conferences are back (this year March 10-19), bringing insights on the interactive, film and music industries to the Lone Star State. EM is on the ground scouting out unique activations, taking notes on brand takeovers and eating our weight […]
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B-to-C EventsQ&A: Heineken’s Pattie Falch on What’s Brewing for 2017
Heineken kicked off 2017 with some tasty news. Its Heineken Light brand in February replaced Amstel Light as the official beer of the South Beach Wine & Food Festival’s iconic Burger Bash, and later this year Heineken will eliminate its iconic dome at Outside Lands music festival. Pattie Falch, director of sponsorships and events at […]