Archive

Tag: experiential marketing

  • Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience
    B-to-C Events

    Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience

    To introduce its limited-edition batch of Midsummer Solstice to new consumers, Hendrick’s Gin activated a floral pop-up installation at Pershing Square Café adjacent to New York City’s Grand Central Terminal, June 5-7. In addition to sampling bars offering two different gin cocktails, photo moments overflowing in flowers of all colors and sizes were the main […]

  • Virgin Atlantic Launches a New Route with Cultural Experiences and Sir Richard Branson
    B-to-C Events

    Virgin Launches a New Route with Cultural Experiences and Sir Richard Branson

      Launching a new flight route is a big deal for an airline, and marketing the different reasons why the destinations matter and should be linked is an important part of the process. In launching its new route from Los Angeles to Manchester, England, Virgin Atlantic hosted the LAxMAN influencer event that featured influencers in […]

  • Cantroller, Twitch Launch and E3: How Miller Lite is Scoring with Gamers
    B-to-C Events

    Cantroller, Twitch Launch and E3: How Miller Lite is Scoring with Gamers

    With the meteoric rise of business opportunities in esports, brands are jockeying for a piece of the action with sponsorships, experiences and, in the case of Miller Lite, a beer can you can play video games with. Miller Lite introduced a 10-button “Cantroller,” crafted with a flexible circuit board, Bluetooth technology and a three-hour (rechargeable) […]

  • Riot Games' Collegiate Esports Body Aims to Foster Inclusion From the Ground Up
    B-to-C Events

    Esports Gains Traction with Higher Education as Universities Hop on Board

    With approximately 140 universities offering formalized esports programs today (not to mention the scholarships that have followed), the collegiate esports industry is gaining some serious traction. And with that, new event competitions and support structures for the demo are being formed. Take ESPN’s creation of the first College Esports Championship in March, and recently, Riot […]

  • instagram_cannes-2019
    B-to-B Events

    Snapchat, Twitch and Adobe: More Branded Spaces at Cannes Lions

    Let us take you on a photo tour of the French Riviera, Cannes Lions-style. That’s right, we resisted the urge to take one million photos of the French Riviera’s magical blue waters and, instead, present to you the branded spaces we encountered during the Cannes Lions Festival of Creativity’s five-day run, June 17-21. While a […]