Archive

Tag: experiential marketing

  • How the Stoli Key West Cocktail Classic Supports the LGBTQ Community
    B-to-C Events

    How the Stoli Key West Cocktail Classic Supports the LGBTQ Community

    What began as a man with “a bar and a dream” has evolved into an annual, nationwide event series celebrating the legacy of LGBTQ bartenders and gay bars as safe spaces and social centers for the LGBTQ community. Indeed, the Stoli Key West Cocktail Classic bartending competition was dreamed up by Stoli’s national LGBT ambassador, […]

  • Four Things to Know About Nik Wallenda's Tightrope Walk Across Times Square
    B-to-C Events

    Four Things to Know About Nik Wallenda’s Tightrope Walk Across Times Square

    Tightrope walker Nik Wallenda brings a whole new meaning to the word “stunt.” He has traversed Niagara Falls and a Grand Canyon-area gorge on a high wire—without a safety net and before a live television audience. And just last month, on the evening of June 23, Wallenda took his high-wire artistry to the Big Apple […]

  • Rethinking Masculinity: Gillette and Fatherly Partner on a Father’s Day Pop-up
    B-to-C Events

    Fatherly and Gillette Examine Gender Norms with a Pop-up Gallery Experience

    Breaking down gender constructs is no easy feat, but thanks to companies like Gillette and digital media brand Fatherly, progress is being made. The brands recently teamed up for a Father’s Day pop-up gallery experience in New York City where a panel of experts explored fatherhood and the rethinking of masculine “norms.” The experience, dubbed […]

  • Pella Puts a City on Mute with a ‘Noisy’ Demo of its Windows and Doors
    B-to-C Events

    Pella Puts New York City on Mute with a ‘Noisy’ Demo of its Windows and Doors

    As the third-busiest train station in North America, you wouldn’t describe Grand Central Terminal in New York City as “silent.” But Pella made it its mission to change that by leveraging the station’s Vanderbilt Hall as a testing ground for its Lifestyle Series of noise-insulating wood windows and patio doors. Pella activated a pop-up home […]

  • L.L. Bean’s New Campaign Encourages Consumers to get 'S'more out of Summer'
    B-to-C Events

    L.L. Bean Hosts Marshmallow Roasts in Cities with ‘S’more out of Summer’

    We all say it: Summer goes by too quickly. So, L.L. Bean this summer is activating experiences designed to help consumers create and savor the moments—and, naturally, spend more time outdoors. The brand’s new fully integrated “S’more out of Summer” campaign involves pop-up campsites in cities across the country, activations at community events, digital extensions, […]