experiential marketing Archives - Page 17 of 43 - Event Marketer

Posts tagged with ‘experiential marketing’

September 2, 2019

Reebok Scores Dwell-time at ComplexCon with a Carnival-Inspired Booth

ComplexCon Long Beach is about hype, but for its booth at the inaugural ComplexCon Chicago, July 20-21 at McCormick Place, Reebok wanted to do more than create a momentary engagement. Aiming for maximum dwell-time, Reebok nixed the “drops” and activated a 23-foot-tall SuperShot Challenge basketball game (like Pop-A-Shot) designed to engage its 18-25 target in...

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August 26, 2019

Superfans Melt for the Taco Bell Hotel Experience

Taco Bell’s legions of diehard supporters have defined what it means to be a brand superfan for years, and from Aug. 8-11, the fast food chain returned the love with an upscale hospitality experience dubbed The Bell: A Taco Bell Hotel & Resort. The activation, which took over an existing hotel in Palm Springs, CA,...

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August 26, 2019

Pipe Dreams: Bones Love Milk Goes After Active Youth with a Pop-up Skate Park

Active tweens and teens are more likely to fuel up with a trendy beverage than a glass of milk, so the California Milk Processor Board’s Bones Love Milk brand hosted a nine-day “Shredquarters” skate park pop-up to encourage California youth to swap their Red Bulls for “nature’s energy drink.” The state is home to 1.6...

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August 26, 2019

How Brands from Bacardi to Salesforce are Tackling Event Food Waste

Reducing food and beverage waste is the new way to “go green” There’s a pressing topic that event marketers can no longer ignore: food waste. The USDA estimates that 30 to 40 percent of the country’s food supply ends up in landfills, while the National Resources Defense Council (NRDC) reports that food waste is responsible...

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