Archive

Tag: experiential marketing

  • In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors
    B-to-C Events

    In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors

    Color inspires design and, in the case of Behr, it inspires live events. For the third iteration of its Color of the Year campaign, the brand immersed 20 design and lifestyle editors and VIP partners in its 2020 color, a meadow-inspired hue, “Back to Nature,” with an overnight retreat to explore ideas and recharge. Held […]

  • Higher Education: Inside the Weedmaps Museum of Weed
    B-to-C Events

    Higher Education: Inside the Weedmaps Museum of Weed

    The legalization of cannabis consumption has made the plant a hot topic of late, but human interaction with marijuana dates back to ancient civilization. From binding samurai armor together to easing the effects of chemotherapy, cannabis has an extensive history that encompasses a range of uses, cultures and time periods. To illustrate this evolution while […]

  • Families Take Multisensory Tours of Cinnamon Toast Crunch’s 'Cinnaverse'
    B-to-C Events

    Families Take Multisensory Tours of Cinnamon Toast Crunch’s ‘Cinnaverse’

    To spread awareness of the cereal’s new, colorful branding and greater emphasis of its 16 cartoon “Cinnamoji” characters back of box, Cinnamon Toast Crunch created a five-room, interactive pop-up this summer in three cities, Santa Monica, CA, Houston and Chicago, from July 18 to Aug. 25. Dubbed the “Cinnaverse,” the experience traveled to areas where […]

  • trashtiki-fords-gin_food-waste
    B-to-C Events

    Three Tips on Reducing Food and Beverage Waste at Events

    The USDA estimates that 30 to 40 percent of the country’s food supply ends up in landfills, while the National Resources Defense Council (NRDC) reports that food waste is responsible for roughly the same amount of greenhouse gas emissions as 37 million cars—one in seven on the road today. So we caught up with Meredith Danberg-Ficarelli, […]

  • An Esports Journey: Q&A with Hershey Company’s Head of Media Charlie Chappell
    B-to-C Events

    An Esports Journey: Q&A with Hershey Company’s Head of Media Charlie Chappell

    For a CPG brand like Hershey, whose target market is essentially everyone over the age of 12 in the United States, it’s important to keep tabs on where younger generations are consuming their media. So, in an effort to connect with those audiences, the company turned to Twitch and its 15 million daily active users, […]