Archive

Tag: experiential marketing

  • Fan Engagement: Six Brands That Aced the US Open
    B-to-C Events

    Fan Engagement: Five Brands That Aced the US Open

    The 51st annual US Open Tennis Championships kicked off with a bang, drawing in a record 68,000 fans on Opening Day of the competition (Aug. 19 to Sept. 8) at the USTA Billie Jean King National Tennis Center in Queens, NY. In addition to catching all of the on-court action, attendees had the opportunity to […]

  • How the 25th Anniversary 'Friends' Pop-up Captured a Cultural Cornerstone
    B-to-C Events

    Field Report: 25 Years Later, Fans Still Can’t Get Enough of ‘Friends’

    It’s been a quarter of a century since the world was first introduced to the “Friends” gang, but for millennials who grew up alongside Rachel, Joey, Chandler, Monica, Phoebe and Ross, it seems like only yesterday that the beloved sitcom first graced TV screens. It’s no surprise, then, that when a 25th anniversary “Friends” fan […]

  • Instabeach and Instaskate: Seasonal Events for Instagram’s Community of Creators
    B-to-C Events

    Instagram Builds Creator Community with Seasonal Events for Emerging Talent

    Three years ago, Instagram began activating seasonal events that bring together the platform’s community of emerging talent in an effort to support their business goals, celebrate Instagram and create spaces that encourage group content creation. Instabeach is the annual summer kickoff event held in July (this year, July 16 at Gladstone’s in Malibu, CA), and […]

  • Mobile Tours: Fiskars Targets Creative Consumers with a Tiny Home
    B-to-C Events

    Homeowners Roll up Their Sleeves on the Fiskars Tiny Home Tour

    Fiskars offers a wide range of tools designed to help homeowners tackle DIY projects and around-the-house hacks. Showcasing the products in context is key, so the brand hit the road in June with a tiny home experience built for the creative consumer with partner Renegade Craft Fair, a curated marketplace of crafters and makers that […]

  • Jack Daniel’s House No. 7 Takes Over a Roadside Motel During NBA Summer League
    B-to-C Events

    Roadside Mayhem and Music Fuel the 10th Jack Daniel’s House No. 7 Experience

    To support a spirits partnership with the NBA and connect the brand to its music history roots, Jack Daniel’s activated its 10th House No. 7, a music-fueled event set in a roadside motel in Las Vegas, July 5-6. While in year’s past the brand transformed warehouse spaces into its “motel” location, this year, the brand […]