Tag: EventMarketer

Today’s fabricators wear many hats. They design and build the stunning housing for the experiences so many brands want to bring to life.

Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial […]

In an effort to differentiate itself from its Gatorade sister brand, and hyper-engage its fitness enthusiast target, Propel Water, a PepsiCo brand, created the Propel Co:Labs program. What began as pop-up fitness events in L.A. and New York City, that morphed into a multi-city pop-up program punctuated by a festival, is now a nationwide fitness […]

Blue Apron, provider of chef-designed recipes delivered to your door in an insulated box, kicked off a series of events across multiple cities this summer with the goal of celebrating home cooking, promoting its recipe products and getting to know its expanding consumer base through interactive cooking experiences and in-person conversations. Dubbed “Unboxed,” the event […]

The logistics alone will blow your mind: 64 matches over 32 days in 11 cities and 12 stadiums. Even for an industry veteran like Visa, pulling off FIFA World Cup sponsorship experiences across the world’s largest country—and smaller-scale activations in 100-plus markets around the globe—was no easy feat. But FIFA’s official payment services provider was […]