Archive

Tag: EventMarketer

  • In The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year
    B-to-C Events

    In The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year

    Art Basel Miami Beach is known for celebrity attendees and a menu of invite-only, brand-sponsored soirees. Marriott’s Tribute Portfolio brands and partner Pantone created a decidedly consumer-friendly experience as together they revealed Pantone’s Color of the Year, Living Coral, during the festival with a pop-up Instagram museum-style installation called The Pantone Pantry by Tribute Portfolio. […]

  • esports stock research
    B-to-C Events

    New Research Draws Parallels Between Esports and Traditional Sports Fans

    Gamers and esports fans may seem like their own breed, but according to new data in Simmons Research’s 2018 Sports Fan and Engagement Study, there are many parallels between traditional sports fans and esports fans. Which means plenty of opportunity for non-endemic brands to comfortably cross into the space. In fact, gamers welcome it. According […]

  • POPSUGAR and Old Navy Holiday Giveaway Event
    B-to-C Events

    #TBT: PopSugar and Old Navy Host a Must-Have Holiday Gift Giveaway Event

    To usher in the holidays with custom content, consumer engagement and shareable moments, pop-culture media brand PopSugar teamed up with Old Navy on a giveaway event dubbed “Deck the Hauls,” at St. Ann’s Warehouse in the Dumbo section of Brooklyn, NY. The brands decked out the industrial space (which had a sweet view of the […]

  • How Espolon Tequila Wins Over Bartenders with 'Cocktail Fights' and Costumes
    B-to-C Events

    How Espolòn Tequila Wins Over Bartenders with ‘Cocktail Fights’ and Costumes

    Cocktail-loving consumers in bars today are faced with a multitude of spirits to choose from. So, for beverage brands like Espolòn Tequila, it’s critical to stand out on the shelf. A tried-and-true way to do that is through bartender advocacy—because if the bartender is excited about it, you’re drinking it. Enter: Espolòn Tequila’s “Cocktail Fights,” […]

  • Inside LetsGetChecked’s 'Longevity Lab': On-Site Health Tests, an Influencer Panel and the UFC’s TJ Dillashaw
    B-to-C Events

    How Consumers Learned About Self-Care at LetsGetChecked’s Pop-up ‘Longevity Lab’

    Getting tested for various diseases and health conditions isn’t exactly a pleasurable experience, especially considering the vast amount of your time is typically spent on booking a doctor’s appointment and waiting for results. That notion was the impetus behind LetsGetChecked, a medical technology startup that provides at-home health testing and quick access to lab results. […]