Posts tagged with ‘EventMarketer’

May 16, 2019

EMS 2019: What You Missed on Day Two

Attendees of the Experiential Marketing Summit are a hearty bunch, so it’s no surprise that Tuesday night’s Ex Awards Gala celebrations didn’t stop conferencegoers from waking up bright eyed and bushy tailed for day two of the show. At 6:30 a.m., a 5K networking run across Vegas’ best run routes, and the first-ever Women in...

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May 15, 2019

EMS 2019: What You Missed on Day One

Las Vegas may seem like conference central, but Sin City didn’t know what hit it as 1,700 intrepid event marketers descended on Caesars Palace for the one and only Experiential Marketing Summit on May 14. Day one kicked off with—what else—experiences. At 8:30, attendees got a taste of the Zappos brand experience at the company’s...

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May 15, 2019

The 2019 Ex Awards: Inside the Best Experiential Marketing Campaigns of the Year

One of the most exciting parts of creating our annual Ex Awards feature each year is reading through the nominees’ applications and getting a glimpse of the creative processes behind the best campaigns of the year—the steep marketing challenges, the tough objectives, the resulting ideas and the execution. Hard to believe these logistics-defying, multi-layered programs...

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May 15, 2019

Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year

How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry   Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are...

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May 10, 2019

Green 2.0: How Brands Are Immersing Consumers in Modern Environmental Causes

Four ways brands are reimagining what it means to ‘go green’ We used to think about “going green” by way of recycling or using less paper. Those actions are still important and in play, no doubt. But more and more, marketers are developing creative engagements that are immersing consumers in modern environmental issues and in...

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