Archive

Tag: EventMarketer

  • How Twitter Blended Education with Entertainment at the 2019 NewFronts
    B-to-B Events

    Twitter Woos NewFronts Advertisers with Surprise, Delight and Design

    It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform provides opportunities to connect with those groups when they’re most receptive, the brand participated for a third consecutive year in the Digital Content NewFronts in New York City. In addition to debuting its slate of live and on-demand video offerings […]

  • Twitter’s Head of Global Events Talks Experiential at Cannes Lions 2019
    B-to-B Events

    Twitter’s Head of Global Events Talks Experiential at Cannes Lions 2019

    Nous sommes arrivés! Event Marketer has touched down at Cannes Lions International Festival of Creativity, a five-day event for marketing, advertising and creative professionals taking place at the Palais des Festival June 17-21. Attended by the crème de la crème of marketing and creative executives, Cannes Lions is far more than networking and high-level meetings […]

  • Skintimate Opens the First Professional Leg Shave Bar in the Country
    B-to-C Events

    Cocktails, Music and Smooth Legs: Inside Skintimate’s Pop-up Shave Bar

    For many women, the event that is “getting ready” to go out often involves a hasty and unmemorable shave to ensure they have smooth legs. Recognizing that men often socialize at the barber shop while they’re “getting ready” and enjoying a clean shave, Skintimate decided to create a setting for women to shave and socialize, […]

  • Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm
    B-to-C Events

    Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm

    With our hair braided and fanny pack clipped tightly, we hit the Bonnaroo Music & Arts Festival, June 13-16 in Manchester, TN, and what can we say? The event radiates positivity—and attendees define “happy campers.” Despite epic lines to enter the festival, we made our way onto The Farm for music, art, good vibes and, […]

  • Renaissance Hotels Creates a Harlem Scavenger Hunt Led by Locals
    B-to-C Events

    Locals Lead a Renaissance Hotels Harlem Scavenger Hunt

    One of Renaissance Hotels’ points of difference is its Navigator concierge program, where individuals dubbed “Navigators” expose guests to hidden gems within the hotels’ local communities. For the launch of its new Discover This Way campaign promoting Navigator, the brand staged a scavenger hunt-filled evening for loyalty members, press and influencers featuring performances, local personalities […]