Tag: event marketing

ABC’s nostalgia-filled “Roseanne” activation at SXSW was one of the festival’s most talked about brand experiences, and with 3,000 attendees participating in the activation in just three days, it’s safe to say the network is on to something when it comes to engaging fans. To learn more about the strategy behind ABC’s Southby presence, we […]

Luxury brands are, by nature, a selective breed. The materials or ingredients that comprise their products are meticulously curated, their affluent target is limited and, in many cases, the experiences they execute are intentionally few and far between. Why, then, shouldn’t these brands be just as judicious when it comes to choosing an event venue? […]

To engage fans and potential new viewers of the FX TV series “Legion” ahead of its second season premiere April 3, the network created a truly psychedelic art installation in Hollywood’s Goya Studios from March 29 to April 1. The experience was designed to echo a key theme within the series’ second go: “a sane […]

As part of what it calls a two-year conversation surrounding the November launch of its newest luxury cruise ship, Edge, Celebrity Cruises has unveiled different aspects of the ship. For the “next chapter” of the marketing surrounding the launch, the brand wanted to focus on the ship’s culinary offerings—a challenge, considering the ship has 29 […]

If you caught one of the many headlines late last year on the Federal Trade Commission’s (FTC) campaign to enforce rules surrounding influencers on social media, you may be wondering whether your brand and your influencer partners are doing it right. Here’s the topline: The FTC publicly announced a settlement it reached with two YouTube […]