Tag: event marketing

Brands often market themselves with lofty claims, but those that put their money where their mouth is can earn respect from consumers and, in some cases, viral returns. Krazy Glue, with its claim of being able to hold up to 1,000 pounds, this year enlisted The World’s Strongest Man, Hafthor Bjornsson, in a weightlifting competition […]

TV show-themed activations abound these days, making it more important than ever for brands to differentiate themselves amid a cluttered category. In order to stand out and drive tune-in, they need to fully immerse consumers in the program’s content and concepts in thoughtful, engaging ways. National Geographic made it happen during its “Valley of the […]

Diversity and inclusion have become top priorities for brands seeking to be relevant and successful in today’s cultural climate. And that directive has extended to companies that brands do business with as well. Take Facebook, which launched its supplier diversity program in October 2016 to identify and do business with diverse-owned businesses, defined as a […]

American Express brought its Platinum House experience to the 1 Hotel South Beach at Art Basel in Miami Dec. 6-8, offering benefits and experiences exclusively for Platinum Card holders—from free Equinox fitness classes to a live art installation to a special performance on a private beach by Pharrell Williams. But this year’s design and programming […]

Good drinks often come with good stories, and brands across the spectrum of spirits and beers set out to create them this year using experiential to bring them to life. From explore-able spaces to unusual pairings to cheeky activations to a b-to-b setting rife with pomp and circumstance, on the eve of a new year, […]