Posts tagged with ‘event marketing’
Best of the Fest: Six Brands Engaging Consumers and Creatives at Sundance
The 2019 Sundance Film Festival in Park City, Utah, is in full swing, with dozens of brands activating for an audience of filmmakers, industry folk, film enthusiasts and VIPs throughout its Jan. 24 through Feb. 3 run. But while scores of fashion and apparel brands head to Sundance with swag and gear for celebs frequenting...
Blazing Trails: The Do’s and Dont’s of Cannabis Experiences at Events
For decades, it was criminalized, stigmatized and scrutinized, but over the last few years, cannabis has gone from a taboo topic to a thriving industry poised to set the marketing world ablaze.
Seven Brands Using the Family-Friendly Trend to Engage Multiple Generations
The beauty of family-friendly events is that they engage multiple generations in one fell swoop. Whether through branded amusements that appeal to youngsters first or simply by creating a space for families to play games together, multi-generational events are a boon to event marketers seeking to boost brand awareness at various life stages, engage children...
Courting the Film Industry: CNN Worldwide CMO on Activating at Sundance
For brands seeking to engage an audience of creative storytellers, film industry folk, celebrities and indie film enthusiasts, the annual Sundance Film Festival, which kicked off Jan. 24 in Park City, Utah, is the place to be. Along Park City’s main drag are a limited number of venues that transform each year into branded lounges...