Posts tagged with ‘Event Marketer’
SXSW 2018: Brand Experiences From Austin’s Flagship Event
Each spring, the famously “weird” city of Austin gets just a little bit weirder thanks to creatives from around the globe who descend on Texas for the South by Southwest Conference & Festivals (this year, March 9-18). For two weeks, visitors line up to get a glimpse of the latest innovations in film, tech and music. But over...
Busch Celebrates its Roots in Racing With a National NASCAR Tour
After a two-decade hiatus, Busch has returned as the official beer of NASCAR—but don’t call it a comeback. Busch’s celebration of and commitment to its roots in racing have never wavered, according to the brand, and with a new multi-year NASCAR partnership underway, the company is eager to continue building brand loyalty among the racing...
A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50
In the automotive industry, launch events often include the media, of course, a ride and drive and a luxury hotel. For the global launch of the Infiniti QX50, the auto brand took this traditional industry affair a step further with additional audiences, the use of unexpected venues, excursions, wellness options and an auto show-style activation....
High Brew Targets an Unlikely Audience at SXSW: Roadies
Plenty of organizations have mantras, but few transform them into live experiences. High Brew did just that at this year’s SXSW Conference and Festivals in Austin. Operating under its “For those who do” adage, the cold brew coffee maker from March 14-16 skipped over the influencer and creator audiences who attend the events and instead...