Posts tagged with ‘Event Marketer’

September 30, 2019

How 13 CPG Brands are Leveraging Experiential to Stay Competitive

As consumer behavior shifts and start-ups continue to gain market share, traditional CPG brands can no longer rely on their old marketing strategies to connect with consumers. And from meal delivery kits to private label products, there’s no shortage of fresh competition to keep them on their toes. For many in the consumer packaged goods...

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September 30, 2019

Study: How Brands are Addressing the War on Plastic

It’s no secret that plastic waste is wreaking havoc on the planet, and the fact that the material takes more than 400 years to degrade is adding insult to injury. Indeed, a staggering 91 percent of plastic ends up as trash, and experts predict that by the middle of the century, our oceans will contain...

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September 23, 2019

New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks

New York Fashion Week has a long and storied history that dates back to World War II, when Germany occupied France, and Americans could no longer rely on Parisian designers to determine what was new and next in fashion. The event, originally dubbed “Press Week,” gave American designers a chance to step into the global...

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September 23, 2019

Launch Events: Lighting Design Ideas from Samsung Unpacked

Samsung Unpacked, the brand’s biannual product launch event, unveiled the company’s Galaxy Note10 and Note10+ line of premium smartphones, an updated S Pen, the Galaxy Watch Active2 and Galaxy Book S devices to an audience of more than 2,800 media, influencers and techies—along with 2.29 million livestreamers—at Brooklyn’s Barclays Center in New York City Aug....

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