Tag: Event Marketer Magazine
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B-to-C EventsCoachella 2017 Roundup: Experiences in the Desert
Ahhhh… Coachella. It’s the hottest ticket in April taking place in the desert oasis of Indio, CA. Aside from the A-list musical talent and scenery, the festival has spawned fashion movements and is prime real estate for celebrity spotting. It’s also a hotspot for brand activation and ancillary events as marketers take advantage of the […]
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B-to-C EventsDenim Brand NYDJ’s National Tour Encourages Women to Experience Their ‘Perfect Fit’
You know that glorious sensation that occurs every now and again when you slip into a pair of jeans and they feel so right? That’s the experience “slimming” denim brand NYDJ is hoping to bring to women on its National Fit Tour, which launched on April 15 at Fashion Valley Mall in San Diego. The […]
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B-to-C EventsExperiential In… Chicago
This one-time mobster’s paradise delivers more than good hotdogs and insults at The Wiener Circle. There are historic neighborhoods to explore,
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Editor's PicksSpecial Report: Best Places to Work in Events 2017
If great work is the calling card of an inspired work environment, the event industry has some of the best places to work in corporate America.
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B-to-C EventsLUNA Looks to Extinguish Gender Disparity in the FDNY With a Community Festival and Footrace
Think of New York City and the word “diversity” inevitably comes to mind. But for female members of the FDNY, nothing could be further from the truth. Despite Manhattan’s reputation as a melting pot, the city has the lowest percentage of women firefighters (0.5 percent) out of every major metropolis in the country. To highlight […]