Tag: Event Marketer Magazine
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B-to-B Events2017 Dream Team: Five Ways to Keep Your Team on Track
Motivating your team is key to the success of any event marketing endeavor. Your team puts in long hours, spends countless nights away from home and plays a major role in ensuring the event goes off without a hitch. The best managers know how to keep their team going when the going gets tough, when […]
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B-to-C EventsTurn Your Next Business Trip Into an Idea-Generating Adventure
Working in the event industry is not for the faint of heart, but one of the perks of the biz is the opportunity to travel. Problem is, event marketers often spend their down time returning emails or planning their next meeting rather than taking advantage of their surroundings. That’s where EM comes in. Our “Experiential […]
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B-to-C EventsInside Glade’s Multisensory Pop-up in New York City
To drive sales of candles and give the brand an off-the-supermarket-shelf presence, Glade hosted a pop-up in the Meatpacking District of Manhattan that offered consumers a multisensory pop-up experience.
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B-to-C Events420: Take the High Road With These Strategies for Executing Cannabis Events
For many people, April 20 is just another day. But for cannabis enthusiasts, it’s the most wonderful time of the year—a time to grind, roll and puff in celebration of marijuana’s unofficial holiday. For years, theories on exactly how April 20, or “420,” came to be associated with pot have been floating around, although a […]
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B-to-C EventsPhoto Tour: Overhead Booth Elements at the New York International Auto Show
A spin through the opening days of the New York International Auto Show (NYIAS) revealed shiny new cars in every size, shape and color imaginable, from sleek sports models and sedans to sturdy SUVs and rugged trucks. But above the vehicles, an array of eye-catching brand imagery caught our attention as well. These colorful design […]