Tag: Event Agency
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B-to-C EventsU.S. Cellular Elevates Engagement with Brewers Fans On and Off the Field
U.S. Cellular has stepped up to the plate in its 10th year as official wireless provider of the Milwaukee Brewers with new fan engagements at its U.S. Cellular Power Playground activation and a microsite, uscellularbrewersperks.com, that rewards customers with incentives throughout this year’s baseball season. A smaller version of the Power Playground will bring the […]
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B-to-C EventsThe Stella Artois Sensorium Immerses Diners in a Multisensory Meal
Stella Artois transformed the traditional dining experience into an immersive journey that simultaneously stimulated consumers’ senses.
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B-to-B EventsInside Amazon Web Services’ Booming Tech Conference
The word “reinvent” is commonly defined as “to make over or revive” and it couldn’t be a more fitting name for Amazon Web Services’ tech conference.
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Editor's PicksSpecial Report: The 2017 B-to-B Dream Team
For the second year in a row, our editors put on their collective thinking caps and asked themselves, “Who we would want to be on our team if we were assembling the best and brightest b-to-b marketers in the event industry?”
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B-to-C EventsThe ACC Unleashes 15 Mascots in New York City to Boost March Madness Visibility
“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a […]