Tag: culinary experience
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B-to-C Events
How a Mercedes-Benz Culinary Series is Sparking Connections with a Digital Table
Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with a speakeasy vibe, and when you’re shown to your seat, the table’s surface is all digital and serving up content for the evening. That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at […]
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B-to-C Events
2024 Food & Beverage Trends to Inspire Your Event Menus
If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to the National Restaurant Association’s 2024 “What’s Hot Culinary Forecast,” social media is influencing how consumers cook, eat and interact with restaurants. And it’s now an essential ingredient to culinary professionals’ work, whether it’s incorporating social media trends into dishes or […]
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B-to-C Events
The Brief: Ketchup Insurance and Firehouse Takeovers
This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference.
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B-to-C Events
Reservation ‘Drops’ and Foodie Matchmaking: Inside Resy’s New Culinary Campaign
Chew on this: According to data commissioned by Resy, nearly one in three diners admit to feeling overwhelmed when tasked with organizing a restaurant reservation, and 48 percent are worried about ensuring they choose a worthwhile establishment. With those stats in mind and restaurant bookings at an all-time high, Resy launched a “Reservationship” campaign aimed […]
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B-to-C Events
Coachella 2023: Festivalgoers Take a Bite Out of the Postmates ReTreat VIP Experience
“This was an opportunity for us to not only engage the 250,000 people who are coming in across the two weekends, but also to bring a bit of that flavor back home. We really tried to create that connective tissue between the two.” -Molly Spychalski, Head of Partnership Marketing at Postmates and Uber For its […]




