Posts tagged with ‘CES’
Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences
With more than 100,000 active communities and 13 billion posts and comments, Reddit is a hub for conversation where users connect, share content, discuss opinions, dig into interests and discover new topics. Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through...
Five Ways Sleep Number Crushes Booth Engagement at CES
When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Such is the case for Sleep Number, an exhibitor at CES for the last eight years. The brand’s presence at the tentpole event has evolved from a tiny footprint located...
Intel Had Always Planned for a Digital-first CES: Inside its Pandemic-era Strategy
Despite many brands pulling out of their planned physical experiences at CES’s grand return to in-person amid the omicron surge, Intel’s hybrid strategy for the show served as a lifeline that allowed the brand to stay the course on-site and implement a “digital-first live experience, with minimal on-site staff” that was in keeping with its...
A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person
Two weeks before the highly-anticipated in-person return of CES. Jan. 5-7, a wave of major players began backing out of their in-person presence at the show, citing concerns around the Omicron variant. Amazon, Meta, T-Mobile, Twitter and Google were some of the first to pull out, with T-Mobile stating that, “While we are confident that...