Building a Better Student Ambassador Program

There are plenty of ways to get products and brand messages into the hands, hearts and minds of college students. But perhaps none as authentic as working with student ambassadors.

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Top Takeaways From the 2017 Event Marketer Experiential Marketing Summit

The Experiential Marketing Summit might be a wrap, but, along with conference swag, we packed away a suitcase’s worth of takeaways for event marketers of all kinds. If you missed out—don’t worry! We took notes. Here...

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Our Favorite Pop-Up Experiences of 2017 So Far

Not all pop-ups have to be instagrammable Coachella pool parties. Find out how Rihanna, HBO, and Taco Bell executed creative and interactive experiences.

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Special Report: The 2017 B-to-B Dream Team

For the second year in a row, our editors put on their collective thinking caps and asked themselves, “Who we would want to be on our team if we were assembling the best and brightest...

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How to Gain Ground on Millennials

Clear as day, I remember sitting in sixth-grade English watching the teacher scrawl some kind of code across the blackboard with the image of a spider web drawn next to it. “It’s called the World...

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Why Big Brands are Banking on College Campus Ambassadors

College students are a desirable demographic for marketers who each fall pack up their samples and head to dormitories, quads and student centers around the country.

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Virgin Atlantic Makes it ‘Reign’ in Seattle

To promote its new direct flights from Seattle-Tacoma International Airport to London Heathrow Airport beginning in late March, Virgin Atlantic in late January recruited flight attendants to surprise and delight consumers and influencers in the...

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2008 Beijing Summer Olympic Games

The Beijing Games were China’s coming out party. But they were also experiential marketing’s most spectacular appearance yet at an Olympics.

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How to Foster Event App Adoption

The successful personalization of events through Event Mobile Apps is reliant on one factor; adoption from all sides of the event equation. How do you transform downloading your event mobile app from a maybe to...

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Cover Story: How Adobe MAX Keeps the Creative Community Coming Back

Each year, graphic artists, web designers, photographers and filmmakers descend on Adobe MAX, the creativity conference produced by tech giant Adobe.

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